SAP Watch - A SearchSAP.com blog

SAP Watch:

 

A SearchSAP.com blog


The SAP blog for in-depth news and tips about SAP ERP, Duet, jobs, upgrades, business intelligence (BI), supplier relationship management (SCM), consulting and more.

Aggressive goals for Business ByDesign

It is well documented that in order for SAP to achieve its goal of 100,000 customers by 2010, the midmarket will have to play a large role. Specifically, Business ByDesign (BBD), SAP’s new software as a service (SaaS) offering for the midmarket, will be leaned on heavily to achieve this growth.

In SAP’s earnings press conference today, the company put some numbers to the impact it expects Business ByDesign to have. CEO Henning Kagermann said SAP hopes to grow the Business ByDesign customer base from the current 150 to 1,000 by the end of 2008. Perhaps more surprising, he said that SAP sees 10,000 customers and $1 billion in “revenue potential” for the product by 2010.

Is this realistic? In SAP’s 2007 earnings filing, it reported $182 million in revenue from “subscription and other software related service revenue.” Even if all of that were attributable to Business ByDesign, which it is obviously not, it would represent a 75% compound annual growth rate (CAGR) for BBD revenues to reach $1 billion by the end of 2010.

SAP will be investing €175 - €225 towards the effort in 2008, so it is clear that the company is committed. But it also appears to have its work cut out for it.

SearchSAP.com editorial staff

What SAP customers/users should watch for in 2008 — Part 2

“What is the most important thing that SAP customers/users/etc should watch for in 2008?” Here is the response, from an upcoming Forrester report, we received from Ray Wang, Principal Analyst, Forrester Research:

SAP’s acquisition of Business Objects was out of pattern for SAP, which historically has grown organically with some small spot acquisitions. In terms of scale, the Business Objects deal will continue to be an exception for SAP – we don’t expect SAP to make other acquisitions of this size, and certainly not of large application vendors. However, SAP will be a more active acquirer of mid-size software companies with middleware products that help SAP strength its NetWeaver platform. NetWeaver lags behind the IBM WebSphere, Oracle Fusion, or Microsoft .NET application server platforms, which are the core of any service-oriented architecture. So, SAP will make some mid-size acquisitions, maybe Open Text in enterprise content management or Amber Point in runtime governance, but while it may make sense to us, we do not expect them to make a bid for BEA Systems nor become an active buyer of mid-size app vendors.

We do expect SAP to make small-scale acquisitions that will add or improve capabilities in the NetWeaver middleware tools that partners and customers need to build out last-mile solutions. In fact, SAP doesn’t need to make big acquisitions to fill these holes. SAP will no longer be the bottom-fish acquirer of small vendors ($10-$50 million in revenues) with promising technology that it can build on and extend. Instead, it will become more aggressive in buying vendors in the $100-$500 million revenue range in order to gain more mature and proven products that it can plug into its middleware portfolio. The October 17th, 2007 acquisition of YASU, a BPM tool provider provides another proof point. For this reason, the need for better tools in its NetWeaver stack such as UI, BPM, App Server, ETL, Hosting, MDM and others will drive SAP to acquire smaller vendors who provide key commoditized infrastructure solutions, while it will continue to use partnerships at the application level to drive new capability (see Figure 4).

In short, we think SAP APPS will remain mostly home grown, but middleware components will have to be acquired.

Business process and apps professional have always been able to count on SAP to provide a coherent, consistent application portfolio. Its few acquisitions of applications have been quickly converted over to and absorbed within the portfolio. SAP users can count on that to continue. However, SAP will be making more acquisitions of middleware and information management vendors like Business Objects to strengthen the NetWeaver platform and incorporate products like content management and business intelligence that increasingly will be combined with process applications. So, SAP users will have to get used to SAP adding non-application software to its portfolio, with the resulting product rationalization roadmaps to be navigated. Users of the software that SAP acquires can be confident that those products will continue to be enhanced and improved, as well as absorbed into the widely used SAP product set.

Do the words of Ray Wang resonate with you? What are your predictions for the world of SAP in 2008? Leave comments, We want to know!

SearchSAP.com Editorial Staff

What SAP customers/users should watch for in 2008

What should we expect from SAP in 2008? We want to know! SearchSAP.com asked the same question when speaking to analysts: “What is the most important thing that SAP customers/users/etc should watch for in 2008?” Here is one response we received from Derek Prior, Research Director specializing in SAP at AMR Research:

My research into best practices for SAP customers reveals one word which sums up every single SAP customer: BUSY!

Busy with projects for SAP roll outs, upgrades, consolidations and extensions. As an SAP analyst now for nearly 10 years I have just one recommendation for busy SAP customers when reviewing their checklists for 2008:

Work with the Enterprise Architects (EA) team within your company to integrate your SAP Solution Architecture into your company-wide, business-driven, EA blueprint. Smart companies are already doing this for 3 reasons:

  1. To build your SAP Solution Architecture into your companies EA big picture, in order to break out of your SAP “silo”.
  2. To make your SAP gurus all business-driven, speaking the language of business, not IT.
  3. To be ready for real SOA, i.e. strategic deployment, when your company is ready.

Add this activity which I am sure you have forgotten, to your checklist - it will pay off big time for your business.

Do the words of Derek Prior resonate with you? What are your predictions for the world of SAP in 2008? Leave comments, We want to know!

SearchSAP.com Editorial Staff