When customer relationship management (CRM) was first introduced over five years ago, it generated a lot of hype but didn't live up to expectations. This was due mostly to lack of proper integration, end-user training and adoption and functionality. Today, that technology has evolved. CRM products and ROI results have proven CRM to be a worthy investment that will likely see considerable growth over the next five years.

This CRM guide has been designed to meet all your CRM needs. If your business is looking for a CRM solution, this guide offers the latest CRM news and products as well as business cases by CRM experts. Here are examples of more information for the CRM shopper.

• CRM ROI series: Building a business case for SaaS CRM
• CRM service providers found lacking

For the CRM professional, this guide provides SAP CRM news, valuable SAP CRM tips and best practices as well as expert advice about your job as a CRM user.

• Building a winning CRM team
• Transfer Outlook information to the CRM business workspace 

SearchSAP.com has provided this resource titled CRM All-In-One Guide as a place where all professionals can learn how to get the most value out of any CRM solution. Maximize your company's ROI and use your CRM application to its ultimate potential here. 

Juli Austin
Assistant Editor